You've most likely seen them in ezines, websites, etc. and quite possibly clicked on a few of them. If you've been in affiliate marketing you might have even used them yourself... or at least you should have. Because it can save you both time and money. <br> What I'm talking about are cloaked affiliate links. That is, small HTML files that hide your referral ID, username, member #, etc... and/or shorten the full URL.

Understanding your Website's traffic logs is a crucial component of your online marketing mix. It tells you what your visitors do, of their own volition, so it's "market research that cannot lie!"

Link popularity is very important with regards to search engine placement or ranking. Most Search Engines including Google, place much importance in a Website's link popularity. They use the number of outgoing and incoming links to a Website to determine the importance ( relevance ) of the Website for a particular keyword or keyword phrase. However, incoming links are more important than outgoing links.